15th October 2025
Own Correspondent
Fairground Holdings has announced a three-year strategic partnership with Meat on Fire, under which Fairground Holdings will serve as the official venue partner for Meat on Fire’s Beast on Fire – Botswana’s premier all-you-can-eat carnivore experience.
It aligns with Fairground Holdings’ New Business Acquisition strategy, which focuses on attracting innovative and high-profile experiential events to its venues, creating economic opportunities, enhancing stakeholder value, and empowering SMMEs across Botswana’s events ecosystem.
The partnership was officially unveiled at a press conference held today, with the inaugural event scheduled for 1st November 2025.
Welcoming guests at the press conference, Fairground Holdings Chief Executive Officer, Gorata Gabaraane, expressed pride in the collaboration. “This partnership reflects Fairground Holdings’ unwavering pursuit of excellence and innovation in Botswana’s events and hospitality sector.”
She said, “Our venues are designed to host transformative experiences that inspire connection, creativity, and celebration. In alignment with Meat on Fire enables us to elevate the standard of experiential events in the country while providing a platform for innovation and premium hospitality.”
Fairground Holdings’ commitment extends beyond hosting events, focusing on creating value, empowering local businesses, and strengthening the broader events ecosystem.
“We strive to stay relevant, forward-thinking, and, most importantly, community-centred,” said Gabaraane. She said, “Together, we are not just hosting events; we are creating experiences that.”
Fairground Holdings is a key player in the Meetings, Incentives, Conferences and Exhibitions (MICE)
sector of the Hospitality and Tourism industry. Fairground Holdings (Pty) Ltd trading as Botswana
Conference and Exhibition Centre was established in 1986.
The Centre’s eighteen (18) conference rooms are all easily equipped to hold conferences, banquets, receptions, workshops and board meetings with the smaller sizes being ideal as breakaway rooms to the Ditshupo Hall, the Chamber/Boipuso Hall, Annex, Pavilion and Banquet Conference Rooms.
Barati Phagane, Fairground Holdings Sales and Marketing Manager, said, “As the official venue partner, Fairground Holdings delivers state-of-the-art facilities, seamless operational support, and strategic collaboration that empower local SMMEs, suppliers, and service providers who contribute to the success of each event”
She said, “Over the next three years, this partnership will generate immersive culinary experiences that captivate audiences, create economic opportunities, and strengthen Botswana’s reputation as a destination for world-class experiential events.”
This partnership fosters a thriving ecosystem where innovation, business growth, and community engagement converge, leaving a lasting impact on guests and the wider industry.”
It strengthens Botswana’s profile as a destination for premium experiential events and reinforces the importance of collaboration across all stakeholders in the hospitality and events sectors.
“Our long-term partnership with Fairground Holdings provides a unique opportunity to expand Meat on Fire’s signature carnivore experiences to a wider audience with the highest standards of professionalism,” said Kaelo Sabone, Meat on Fire Managing Director.
He said, “Fairground Holdings’ operational excellence allows us to focus on crafting immersive, unforgettable dining experiences, where flavour, atmosphere, and hospitality align seamlessly. The series of events planned over the next three years will engage, delight, and leave a lasting impression on our guests.”
The Beast on Fire experience delivers an indulgent all-you-can-eat feast featuring premium meats, curated accompaniments, interactive culinary presentations, and a fully immersive dining environment. The collaboration highlights Fairground Holdings’ position as a strategic partner in facilitating high-profile experiential events, reinforcing its contribution to Botswana’s events, entertainment, and hospitality sectors.
“This three-year partnership with Meat on Fire represents a significant milestone for Fairground Holdings and reinforces our commitment to value creation within Botswana’s events and hospitality ecosystem. We are truly excited,” concluded Phagane.
The Fairground Holdings Chief Executive Officer and the Meat on Fire Managing Director formally signed the Memorandum of Understanding (MoU), marking the commencement of a three-year collaboration dedicated to excellence, innovation, and unforgettable experiences.
